Crowdsourcing: I need a Genius now

How to recruit the best talent is difficult, all companies look for it. Genius are a scarce resource, difficult to find and to keep. What about of I need the brightest idea for a proyect, and I need fresh ideas.
Well @mariajose_such introduces us to crowdsourcing http://es.wikipedia.org/wiki/Crowdsourcing. Crowdsourcing helps with the problems already mentioned, and many more here is her post ¿Donde están los Genios?

If you cannot read Spanish the following is the google translated version
This is a very interesting post where Maria José shows how Heineken used crowdsourcing to create the design of their anniversary limited edition bottle. Heineken created a open request for desings, and engaged the whole world as there would need to be a parnership between two bottle desings, in the end they would chose the best one. They use facebook, twitter and all 2.0 technologies to announce this, making the designs available to public. Heineken got 30.000 designs from over 100 countries.


Let me highlight the benefits that I see with this

• Cheap. Well I cannot thing in a way to get 30000 designs cheaper than this. Surely you cannot guest yor own people to produce that many different designs for you. You would need to have 10000-30000 employees to do so
• You can find the best design.
• You can find the bright designer you are looking to hire, and you have seen him/her working, not in a interview mode.

But Maria José, far brighter than me found more, and probably more important (read the post ), CUSTOMER ENGAGEMENT. Firstly they got engament between the people participating and company itself, and secondly Heineken is engaging the customer, they are keeping them connected to the company, interested in seening what is new, which is quite good for a company with only one product, beer.

Watch the video for more information and to find the winning bottle


And now I'll ask you, how many of you reading this post, I am sure you felt the temptation of going to the fridge an get a Heineken if you had one, or going to the bar and shop to get one. See great marketing tool as well.
Watch the next post
Filo A known anonymous.