¿A quién pertenece el Customer Engagement?

For spanish readers please read the following post first

¿A quién pertenece el Customer Engagement? By María José Such Pérez (spanish)


Hello everyone.

I have been silent for a while, and many things has happened in my live that would have deserved a few post.  I will try to catch up, if I find the time for it.

What I have decided is to start posting on innovation. I will be referring to post from others or I will be writing my own reviews on the ones I would find interesting.

 The first one of the series has to be from the person whose influence has change me most. She is the inspiration behind this post, and the main reason behing this series of posts. I will try to inspire her in the same she inspire me.

The following post is her first one on a series of post in Customer Engagement. The author, Maria José Such Pérez, is taking a very interesting approach. Traditionally Customer Engagement is being associated with Marketing, and normally there are Marketing techniques applied to it, the approach that the author in her blog will give fresh ideas coming from non marketing areas. She would be bringing success cases, easy applied techniques from areas such as emotional design, service design, interaction design, user experience,  among others, and would encourage readers to embrace these, test them, play with them. This is a good way to innovate in Customer Engagement.

Here is for non Spanish readers a "google translated" page (not entirely good translation) but enough to give you a hint of what it is comming.

Who owns the customer engagement?


When I read it it came to mind "Brilliance Borrowing", 2 innovation gurus and one of the greatest mind in history.

• Scott D Anthony in his book "The little black Book on Innovation", 
• David K Murray in his Book " Borrowing Brillance"
• Sir Isaac Newtown, in his quote " In order to see farther,I have stood on theshoulders of giants"

Stay tuned

Filo a known anonymous.